In my view no celebrity should receive any payout for what has been called an “INTRUSIONin there PERSONAL LFE". As a celebrity they will have many fans these people are mostly inspirational people and therefore will inevitably have a following, this means people will want to no what is occurring in the life’s of these celebrities and therefore celebrities should be willing to bear all to the public the ones who give them support day after day and who but tickets to the concerts and who are the backbone of there career, if celebrities had nothing to hide why is it a problem if papers expose parts of what they call “ Personal Life”
Another reason why I feel that it is wrong that Celebrities should receive a payout after these situations is because the celebrities and there management use the media to there advantage for example newspapers; when they need to and are not afraid of giving newspapers stories if it helps there career but when newspapers publish something that maybe derogatory towards them they say that it is an invasion of privacy and has no public interest. The fact of the matter is there is a lot of public interest and yes it should be published if they are willing to use the media in they way that they want to wanting to further there career then they should not be upset when the newspapers publish stories about them.
I found it outrageous that celebrities earn such a vast amount of money for doing very little or doing a job which they love and want compensation for the inconvenience and damage to there reputation when a story is published about them. Many of the fans who support these celebrities earn a very small fraction of what they get and they still want more money. Why not give something g back to the people who make sure they have a career? In my view it is greediness at the root of this issue and I feel celebrities can’t take the heat they better get out of the kitchen. They knew what they were letting themselves in for and if they don’t like it, they know were the door is.
In my view this documentary should be screened across the entire country, it is different, innovative and just brilliant. I feel that by having such a documentary screened here it could help us as Media A-Level students massively it will give us an exciting edge over other students and provide us with interesting knowledge about media, which is just what we need, i could not think of anything better to help us through this course, it would be amazing if we could have a screening a BDA
Not only will the screening of the documentary help us as Media-A-Level students but I feel that it will help broaden the perception of media in this school and the surrounding area. BDA is a place where social media is relied upon a lot and I feel that by having this screening it could help a vast amount of people have a more in-depth knowledge about Social Media.
This print advertisement is for the drinks company “ Fosters” it is one of many advertisements in there advertising campaign “ you wouldn’t want a warm beer would you” they have decided on using a variety of platforms for there campaignfor example television but this is just one of the many print adverts which they have produced. The aim of this text is to promote the rebranding of the drink “Fosters” it is an already established alcoholic drink and therefore the audience instantly recognise the “Fosters” label.
Firstly, the use of the bright colours such as blue in the background connotes relaxation and hot weather this is representative of the country where fosters is created which is Australia. The use of the colour blue denotes hot weather and relaxation, blue denotes something that is refreshing and therefore the drink fosters could is associated with this idea. Also the bright colours of orange and green contrast the light blue of the background this makes sure that the women are the focus of the advertisement. The bright colours worn by the two women in the shot are very bright and also have connotations of fun and hot weather this suggests that “ Fosters” wishes to use the origin of fosters which is Australia as the setting for the promotion.
The use of facial expressions are very interesting they lady in the green could be said to wanting what is being promoted which is the drink fosters, the fact that a lady is wanting this drink is slightly unconventional as this advertising campaign is aimed at men, however the women could be said to have features which resemble people of the male gender for example the short hair which the lady has and the fact that they lady appears to be flat chested. This could be considered as a vital decision made by the advertising company for this drink to appeal to both genders male and female. Also the lack of facial expression from the lady in the orange is vital in this print advertisement as it could be said that by allowing the audience to view the ladies facial expression it would detract from her breasts which is the main focus of the advert as the product of Fosters is directly under them, However it is unconventional that that parts of the ladies body; her breast are bigger than the product which is being promoted; the fosters drink.
The positioning of objects in the advertisement is also very important, the lady in orange, although we can only see her side on she is vital as her body Is used to sexualise the product which is fosters this means that this therefore questions the ethics of this advertisement as it could be argued that the lady is being exploited here and she is only being used in a sexual way to promote the drink fosters.
The lack of unnecessary objects in the advertisement is vital in the success of this advertisement, if the advertisement was congested it would detract from the adverts message and therefore maximum appeal is not created. The slogan that accompanies the text is very small and is not as predominant as other objects in the text for example the product Fosters or the two ladies. It could be said that the advertising company or the company Fosters have took this decision to reduce emphasis on the slogan because fosters is a product that is well established and popular in the selection of alcoholic drinks and therefore they rely on the logo of fosters to represent there product and to attract the attention of the desired demographic.
The advertisement is very uncongested and the use of text is limited therefore the advertising company have chosen to use bright colours which could be associated with Fosters to attract the attention of the audience, the contrasting colours of the background and the two ladies is eye-catching and engages the reader, also all the colours used in this advertisement connote the theme of summer and hot weather this has a direct link to the product Fosters as it originates from Australia where we associate all these connotations
I feel that this print advertisement is very successful its aim in targeting its demographic, I feel that the advertising company has stuck to many conventions you would expect to see in a alcoholic drinks advert targeted at the male demographic for example the use of females in the advert as beer and women are often stereotyped as favourites of the male population. However I also feel that Fosters or the advertising company have broken some of the conventions of this type of advertisement for example the type of women which they have used. I also feel that the advertising company have used the established reputation of fosters to proceed the advertisement and therefore can afford to make the advertisement less congested as the established brand of fosters is instantly recognised with its target demographic. I feel that this print advertisement is part of a successful advertising campaign produced by Fosters.
This media text is in the form of an television adevertisment, this is a great way of advertising as it reaches a wide demographic, many people are subjected to advertisements and comericals between there favourite shows this means that a wide audience are likely to view the advert. However as WKD is a product aimed at adults it would have to be used after the watershed and as a result would have to seperate itself from the many other advertisments viewers are subjected to in this busy television slot.
OFCOM the television regulators would have to restrict this advert from being shown before the waterhshed and therfore the company WKD would have to make sure that there advertisment is diffrent and inotitive to atract the attention of its demographic. How do they do this? Well The company WKD would have to produce some basic ideas for the advert and requiremnts that the advert should include before it is allowed to air. This means creative teams would have to research the likes and dislikes of the demographic which they wish to aim at and outline key features in the advert which they would like to see.
This is then sent to an advertising compnay were the vision for the advert is developed and produced, it is then retunred to the client which is WKD for their aproval and any chnages that need to be made are produced. After the advert is complete the regulator OFCOM has to aprove the advert, making sure it complies with regulations of advertising. Producing the advert would cost alot of money and therfore it is vital that mistakes are kept to a minimum, the client which is WKD would have to pay the advertising agency which they use to produce the advert and would have to pay the agency for the final production of the advert for example the location which they use and the actors which are in the advertisment.
WKD is an well established adult drinks company and therfore as it is a known company advertisements are easier to construct; agancies are more likely to work with more established brands as it improves there repuatation. Finally all organisations that take part in the advetisment WKD its self and the agency which it uses would hope that as a result of a sucsesfull advert the product is recieved well and is popular with the target demogarphic this would idicate a sucssesfull campaign for WKD and would mean that the advertising agency gains credit for the succsesfull job and is likely to be used for future campaigns.
Representation
In media representations are vital, audiences asses the representation of a product and make descions on weather it is a product they like or dislike, this often means that media texts such as this one; a television advert would try to respresent as many people from a variety of diffrent social groups, this would means that the product WKD could be acociated with a wide demographic and as a result gain succses. However in this text many social groups are excluded and the focus of the advert is the portayl of a "typical" man wanting to spend time drinking with his firends as the expense of a women. This advert is comical and is very popular with men as there is an instant acosication with the scenerio of the advert. However this generally excludes wommen and could be said is sexist towards Wommen as it is funny at the expense of Wommen.
The advert is complelty restrictive in the groups that it represents but as it is one advert in a large campign it aims at achieving the attention of one group of people within society which is men, there are other adverts in the WKD campaign which relate to other groups such as wommen and therfore this disective method of reaching target demographics aims to get a variety of people acoicated with this drink.
First weeks been good, bit scared about the jump up to A-level but its going ok, learnt new words!!! excitement! i think i am going to be using the word "TEXT" alot going to be my new favourite word! Learnt some basics this week but hopefully get on to more stuff as we go on, very intresting arguing my controversial points to the group, you know me I just have to be diffrent to everyone else- even if it is just to enoy them haha! Start as you mean to go on!!! Roll on this week! :)
